#FridayDigitalLunch - The future of data-driven campaigns in Europe

A close election race can be won and lost on the basis of which campaign has the better data on the preferences and behaviour of voters.
But, are we witnessing the end of political micro-targeting as we know it?
To help us answer this question, we have invited Dr. André Haller, a Professor for Marketing, Communication Management and Digital Marketing at the University of Applied Sciences Kufstein Tyrol (full bio below). He has done extensive research in data-driven campaigns in Europe, including in Germany. 
Join us this Friday, 15th of January, from 1.30pm CET (Brussels time, find a Time Zone converter here).
To receive the joining details, RSVP by leaving your details at the bottom of this page. 

About our guest:

Dr. André Haller has published his dissertation (2013) about intentional self-scandalization by politicians. Haller also lectures at other universities and during international teaching programs. His research interests are political and strategic communication (particularly campaign communication and digitization/digitalization of political communication) and crisis and scandal communication. In 2019 he was one of the guest editors of the Journal of Alternative and Community Media (“The ‘other’ alternatives: Political right-wing alternative media”). Haller published his works in international and national journals and books. He is furthermore organizer of the International Conferences in Scandalogy at Bamberg University where interdisciplinary research on scandals are presented biennial.

One of his latest papers, together with Simon Kruschinski from the Department of Communication at Johannes Gutenberg University Mainz (Germany), is titled "Restrictions on data-driven political micro-targeting in Germany" and can be found here: https://policyreview.info/articles/analysis/restrictions-data-driven-political-micro-targeting-germany

January 15, 2021 at 1:30pm - 2:30pm
Live online

Will you come?