Beyond social media: a Masterclass with Electica and Biden’s former digital manager.

It’s never been more expensive and difficult to place your ads in front of your audience on social media. Engagement keeps going down while prices keep going up, especially for politics and advocacy according to the latest Socialinsider study

So: what are the alternatives to reach your people online beyond social media?

Join the Masterclass with Valerio Riavez and Mae Dobbs from Electica. Mae Dobbs was Biden’s senior digital manager during the 2020 US presidential campaign. Valerio is CEO of Electica and lecturer in politics and technology at the London School of Economics.

Electica has led digital campaigns in 26 countries. Together with Electica’s team, we will learn how programmatic advertising can take your digital game to the next level by analysing some real-life cases from politics, public institutions, and NGOs.

This workshop is thought for those who oversee and manage digital campaigns in:

  • European institutions
  • Political parties
  • NGOs and civil society organizations
  • Trade associations
  • Media agencies

This is what you need to know:

  • What: Masterclass “beyond social media ads” with Biden’s former digital manager, followed by networking drinks
  • When: Tuesday, 27th of September 2022, from 5:30 to 7pm
  • Where: WeWork, 31 rue du Commerce, 1000, Brussels, Belgium
  • Who: 
    • Mae Dobbs, Biden’s senior digital manager during the 2020 US election campaign and currently the Head of Digital Campaigns at Electica. 
    • Valerio Riavez, CEO and co-founder of Electica, lecturer in politcs and technology at the London School of Economics
    • Martina Orlea, Campaigns associate at Electica.  



  • 5.30 - 6 pm: check-in and reception
  • 6 - 7 pm: “beyond social media ads”, a Masterclass by Biden’s former digital manager.
  • 7 - 8 pm: networking drinks


Hosted by:

We are happy to write the playbook together with Electica, a firm using data and technology to help campaigns identify, engage, and organize their key audiences.


This event is sold out. Write an email to [email protected] to join the mailing list.

September 27, 2022 at 5:30pm - 7:30pm
Rue du Commerce 31
Brussels 1000
Google map and directions
Sorry, this event is sold out.