grassroots tech and strategies in Europe: the case of USR in Romania 🇷🇴🇪🇺

grassroots tech and strategies in Europe: the case of USR in Romania 🇷🇴🇪🇺

lunch & learn: are grassroots technology and strategies in Europe to stay, or is it just a passing trend?

join us as we explore this question through the lens of USR's successful case in Romania 🇷🇴🇪🇺.

USR, or Save Romanian Union, is a Romanian political party that belongs to the pro-European and liberal family. 

why you should join

Since 2016, Uniunea Salvați România (USR) has embraced a human-centric field mobilisation strategy, prioritising personal relationships and data protection. This approach, bolstered by digital mobilisation tech tools, has led to significant electoral victories, defying traditional forecasts. As we approach the pivotal 2024 election year, delve into an inspiring discussion with USR's skilled field managers. Discover innovative methods to engage citizens on the ground, leveraging digital tools that have propelled USR to political prominence.

who should attend

Campaign strategists, political activists, digital marketing professionals.

what is on the agenda

  • introduction by european campaign playbook (Sebastián Rodríguez) and Qomon (Adrien Duguet)
  • overview of USR's innovative campaign strategies and digital tool usage with Catinca Hanganu, USR Campaign Manager & Serban Marinescu, USR Secretariat General
  • interactive discussion on the challenges and successes of grassroots mobilisation, with a special emphasis on field operations and the role of data.

Enjoy a business lunch and non-alcoholic beverages served during the session.


Tuesday, 16 April 2024, from 11.30 to 14.00 CET. 


this session will take place in the EU neighborhood in Brussels (Belgium)


how to register for this session

these gatherings are reserved for our campaignPros, and we like to keep it cozy.

by registering below, you'll be added to our waiting list, and we'll reach out if a spot opens up.

while we can't promise a spot, there's a chance you'll grab one. 

April 16, 2024 at 11:30am - 2pm
Rue du Commerce 31
Brussels 1000
Google map and directions

Will you come?