We know some of our dear Brussels-based advocacy and communications teams are still working during the summer time and we also know that it's better to not waste that time

That's where we come in. This course is designed to give communication professionals the tools they need to master the power of AI and tools such as chatGPT, combined with our proven methodology: "EU advocacy playbook".   

Our course covers everything from the basics of chatGPT to advanced techniques for crafting persuasive messages and delivering them to the right audience. 

Get ready to take your advocacy game to the next level with us! 

More than 300 EU affairs professionals have been trained using this methodology. 

when it takes place:

it takes place in august 7, from 02:00 PM to 05:00 PM CET

who delivers the training: 

Sebastián Rodríguez, campaign strategist and founder of european campaign playbook

who is this course for: 

• communication professionals working in trade associations, private organisations, political organisations, NGOs and Civil Society Organisations in Brussels. 
• those who work in small advocacy teams with limited resources and who want to learn how to leverage the power of chatGPT to enhance their EU advocacy campaigns. 
• If you're a one-person does-it-all communications team looking to achieve big results, this course is for you!

what you will learn: 

• the basics of Artificial Intelligence, including opportunities and risks
• how to prompt with tools such as chatGPT
• how to create images and video using the most popular AI tools
• how to use AI to launch a campaign by using our methodology "EU advocacy playbook":
  • the “why”, crafting persuasive stories
  • the “who”, your audience, stakeholder mapping
  • the “what”, message development, tailored messaging
  • the “how”, social media and beyond the "when" and "where", your timeline

Notes

*For an optimal training experience, securing a $20/month individual ChatGPT4 subscription is highly recommended, although you can follow the course with any other AI-powered tool or even without any tool.*