Skip to main content

together, we’re writing the playbook for winning campaigns.

a playbook written by, and for, pro-Europeans.

european campaign playbook is a community of pro-European communicators who are learning together to shift the narrative with better stories, sharper strategy, and modern influence tactics. Because when skilled pro-European voices go quiet, the loudest and simplest messages win.

16 knowledge pillars

Covering every domain of modern political campaigning and public affairs.

workshops in Brussels and online

Hands-on workshops on AI for advocacy, social media and creative campaigning, and policy communications, built for campaigners and public affairs teams. In Brussels and online, with free live info sessions to start.

the short version · swipe →

european campaign playbook01
AI insights · before & after

we asked 95 comms & advocacy pros where they really are with AI

spoiler: probably not where they think. 👀

swipe to find out
european campaign playbook02
step 1 · the good news

“everyone’s using AI now, right?”

99%

already use chatbots. ChatGPT, Claude, Gemini, Copilot… the whole gang.

european campaign playbook03
step 2 · the catch

but almost nobody goes further

tried an AI agent8%
automate anything1%

99% chatbots. ~0% everything else. That’s the ceiling most people quietly hit.

european campaign playbook04
what they use it for

AI as a very fast intern

writing & editing reports64%
reviewing outputs39%
strategy & oversight28%
partner comms23%

…fast, helpful, occasionally makes things up.

european campaign playbook05
how they feel about it
“it’s under control, I’m testing advanced stuff.” 💪
53% of the room
“I use ChatGPT… but I can’t apply it to my job.” 😅
42% of the room
european campaign playbook06
what they’d do with the time back
new ideasreaching decision-makersstrategystakeholdersposition papersresearchthe big picture

you know… the actual job. not the busywork.

european campaign playbook07
so… that’s the “before”

then they train with us. 🚀

from building your first campaign → to shipping your own AI agent for policy, comms & strategy.

now the “after”
european campaign playbook08
★★★★★

“one of the most hands-on sessions I’ve joined in a long time. I loved creating your own AI agent for policy, comms, or strategy.”

PBPhilippe Bossin
Digital Organizer & Strategic Communications
european campaign playbook09
★★★★★

“I would for sure recommend it. His systemic approach to storytelling was very useful for my PA work.”

MOMartin Orešić
Account Director, Hanbury Strategy
european campaign playbook10
★★★★★

“practical and engaging: solid theory, real campaign examples, and AI as a tool for creativity and strategy.

RFRoberta Fadda
Communication Specialist & Multimedia Producer
european campaign playbook11
your move · sept–oct 2026

join one. it’s free.

fri 18 sep · brusselsAI for public affairs — L1: fundamentals + agents
fri 18 sep · brusselsAI for creatives & social media teams
thu 1 oct · onlineAI for public affairs — L1: fundamentals + agents
thu 1 oct · onlineAI for creatives & social media teams
fri 9 oct · brusselsAI for advocacy — L2: advanced
fri 9 oct · brusselspolicy comms: winning the political narrative
1 / 11

more than a knowledge library

Membership is more than the library. It plugs you into a working community, with the workshops, the mentoring, and the peers to sharpen your craft and grow your career.

Strategic training hub

The smartest tactics to shape public debate, and to sharpen your craft as you go.

Live workshops with experts

Persuasion, digital tools, and media impact, taught by practitioners who’ve done the work.

Personalised learning paths

Tailored insights and mentoring built around your goals, not a generic curriculum.

Networking that works

The right peers and allies to campaign alongside, in Brussels and beyond.

Membership

unlock the full knowledge library

One membership, every workshop we run for a full year of AI, social media, and strategy, plus members-only networking, all our articles and knowledge pillars, and discounts at industry events. Plans from €9 a month.