workshops
Practitioner-led workshops on AI, social media, and policy communications for campaigners and public affairs teams. In Brussels and online, hands-on and led by people doing the work.
before you register
what participants say afterwards
“I attended the workshop led by Sebastián, which I would for sure recommend. I found his systemic approach to storytelling and narrative very useful for my PA work, and I will certainly use the prompts he shared.”
“What I really appreciated was his practical and engaging approach: combining solid communication theory with real campaign examples, the use of AI as a tool for creativity and strategy, and clear reasoning behind why certain narratives work (or don’t). Very useful and insightful for communication experts in Brussels!”
“One of the most hands-on sessions I’ve joined in a long time. From building your first campaign to diving deep into agents and automation, the day was packed with practical insights. I especially loved the part on creating your own AI agent for policy, comms, or strategy.”
Curious where teams start? See the anonymous pre-workshop insights →
upcoming
Wed 2 Sept, 12:00 CEST
AI for advocacy: live demo · 2 September
See how AI can work for your campaigns before joining a workshop.
Wed 9 Sept, 12:00 CEST
AI for advocacy: live demo · 9 September
See how AI can work for your campaigns before joining a workshop.
Tue 15 Sept, 12:00 CEST
AI for advocacy: live demo · 15 September
See how AI can work for your campaigns before joining a workshop.
Fri 18 Sept, 9:00 CEST
AI for small public affairs teams, level 1: fundamentals + AI agents
A hands-on workshop helping small public affairs teams put AI to work on real tasks — research, monitoring, communications and automation — responsibly and in line with EU rules.
Fri 18 Sept, 13:00 CEST
AI for creatives and social media teams
A hands-on workshop on using AI to create better visual content, keep campaigns consistent across formats, and build simple no-code workflows for social media production.
Thu 1 Oct, 9:30 CEST
AI for small public affairs teams, level 1: fundamentals + AI agents
A hands-on workshop helping small public affairs teams put AI to work on real tasks — research, monitoring, communications and automation — responsibly and in line with EU rules.
Thu 1 Oct, 13:00 CEST
AI for creatives and social media teams
A hands-on workshop on using AI to create better visual content, keep campaigns consistent across formats, and build simple no-code workflows for social media production.
Fri 9 Oct, 9:30 CEST
AI for advocacy, level 2: advanced AI for advocacy
A hands-on, intermediate-to-advanced workshop going deeper into AI agents, automated workflows and advanced creative tools for advocacy and public affairs.
Fri 9 Oct, 13:00 CEST
Policy comms: winning the political narrative
A hands-on workshop turning policy priorities into clear messages, compelling stories and advocacy campaigns that move people — leaving with a communications plan tailored to your organisation.
past
No past workshops yet.
questions
Where are the workshops held?
In Brussels, Belgium, and online via Zoom. Each session lists its own format and location.
What do the workshops cover?
Practical skills for campaigners and public affairs teams: AI for advocacy, social media and creative campaigning, and policy communications.
Who runs the workshops?
Sebastián Rodríguez, a European campaign strategist and the founder of european campaign playbook, is the trainer and curator. He often invites other leading experts to deliver the masterclasses.
Who are the workshops for?
Campaigners, public affairs professionals, and communications and social media teams working on EU and international issues.
Why is AI important for campaigners and public affairs teams?
AI is changing how campaign and public affairs teams research, create content, and reach audiences. Used well, it lets small teams move faster and compete with larger ones, from drafting and testing messages to mapping stakeholders. Our workshops focus on practical, responsible AI for advocacy.
Why is social media important for campaigns?
Social media is where public debate happens and where narratives are won or lost. For campaigners it is the fastest, lowest-cost way to reach, persuade, and mobilise audiences. Our workshops cover creative content, platform strategy, and turning attention into action.
Why does policy communications matter?
Policy communications turns complex positions into clear, persuasive narratives that move decision-makers. In Brussels and the member states, it is how organisations shape debates and influence outcomes. Our workshops cover message framing, stakeholder mapping, and winning the political narrative.
How much do the workshops cost?
The live info sessions are free to join. The workshops are included with european campaign playbook membership.