workshops
Practitioner-led workshops on AI, social media, and policy communications for campaigners and public affairs teams. In Brussels and online, hands-on and led by people doing the work.
Deciding which AI workshop to take? See what each level covers →
before you register
what participants say afterwards
“I can say that we enjoyed the training a lot and the learning was impressive. I think Sebastian managed to get our levels and the topics of interest exactly right.”
“It explains the fundamentals clearly and makes AI feel approachable rather than distant or complicated, which I think gives people the confidence to get started. It has given me a useful foundation that I can also apply when helping my own team learn about AI.”
“I attended the workshop led by Sebastián, which I would for sure recommend. I found his systemic approach to storytelling and narrative very useful for my PA work, and I will certainly use the prompts he shared.”
Curious where teams start? See the anonymous pre-workshop insights →
upcoming
Tue 20 Oct, 9:30 CEST
Organising EU policy events, level 1: introduction and starter pack
A practical workshop on designing EU policy events with a clear purpose and a real participant experience, from Brussels timing and venues to invitations people actually act on.
Thu 22 Oct, 9:30 CEST
AI for advocacy, level 2: advanced AI for advocacy
A hands-on, intermediate-to-advanced workshop going deeper into AI agents, automated workflows and advanced creative tools for advocacy and public affairs.
Fri 23 Oct, 9:30 CEST
Organising EU policy events, level 2: from plan to reality, advanced strategies
A hands-on, simulation-based workshop on running policy events in real life: handling the unexpected, managing people and timing, and delivering an experience that works in the moment. Level 1 is required.
Tue 17 Nov, 15:00 CET
Accessible communications and campaigns, part 1: making your communications accessible
Day 1 of a two-part workshop on accessible communications: websites, social media, visual identity, video and writing that more people can use, plus disability language and representation.
Wed 18 Nov, 9:30 CET
AI for advocacy, level 3: writing your AI usage policy
A practical, advanced workshop on writing a clear AI usage policy for your organisation, built for trade associations, NGOs, consultancies and political parties working in EU public affairs.
Wed 18 Nov, 15:00 CET
Accessible communications and campaigns, part 2: making campaigns and engagement accessible
Day 2 of a two-part workshop on accessibility: building it into campaigns, assets, events, email and calls to action, working with disability organisations, and setting a standard for your organisation.
past
Thu 15 Oct, 12:00 CEST· ended
Info session: our community and workshops · 15 October
Meet the european campaign playbook community, see the workshop calendar for the months ahead, watch a live AI demo, and hear how we vibe-coded the new website with free, no-code tools.
Fri 9 Oct, 13:00 CEST· ended
Policy comms: winning the political narrative
A hands-on workshop turning policy priorities into clear messages, compelling stories and advocacy campaigns that move people — leaving with a communications plan tailored to your organisation.
Fri 9 Oct, 9:30 CEST· ended
AI for advocacy, level 2: advanced AI for advocacy
A hands-on, intermediate-to-advanced workshop going deeper into AI agents, automated workflows and advanced creative tools for advocacy and public affairs.
Thu 8 Oct, 12:00 CEST· ended
Info session: our community and workshops · 8 October
Meet the european campaign playbook community, see the workshop calendar for the months ahead, watch a live AI demo, and hear how we vibe-coded the new website with free, no-code tools.
Thu 1 Oct, 13:00 CEST· ended
AI for creatives and social media teams
A hands-on workshop on using AI to create better visual content, keep campaigns consistent across formats, and build simple no-code workflows for social media production.
Thu 1 Oct, 9:30 CEST· ended
AI for small public affairs teams, level 1: fundamentals + AI agents
A hands-on workshop helping small public affairs teams put AI to work on real tasks — research, monitoring, communications and automation — responsibly and in line with EU rules.
Wed 30 Sept, 12:00 CEST· ended
Info session: our community and workshops · 30 September
Meet the european campaign playbook community, see the workshop calendar for the months ahead, watch a live AI demo, and hear how we vibe-coded the new website with free, no-code tools.
Tue 15 Sept, 12:00 CEST· ended
AI for advocacy: live demo · 15 September
See how AI can work for your campaigns before joining a workshop.
Wed 9 Sept, 12:00 CEST· ended
AI for advocacy: live demo · 9 September
See how AI can work for your campaigns before joining a workshop.
Wed 2 Sept, 12:00 CEST· ended
AI for advocacy: live demo · 2 September
See how AI can work for your campaigns before joining a workshop.
questions
Where are the workshops held?
In Brussels, Belgium, and online via Zoom. Each session lists its own format and location.
What do the workshops cover?
Practical skills for campaigners and public affairs teams: AI for advocacy, social media and creative campaigning, and policy communications.
Who runs the workshops?
Sebastián Rodríguez, a European campaign strategist and the founder of european campaign playbook, is the trainer and curator. He often invites other leading experts to deliver the masterclasses.
Who are the workshops for?
Campaigners, public affairs professionals, and communications and social media teams working on EU and international issues.
Why is AI important for campaigners and public affairs teams?
AI is changing how campaign and public affairs teams research, create content, and reach audiences. Used well, it lets small teams move faster and compete with larger ones, from drafting and testing messages to mapping stakeholders. Our workshops focus on practical, responsible AI for advocacy.
Why is social media important for campaigns?
Social media is where public debate happens and where narratives are won or lost. For campaigners it is the fastest, lowest-cost way to reach, persuade, and mobilise audiences. Our workshops cover creative content, platform strategy, and turning attention into action.
Why does policy communications matter?
Policy communications turns complex positions into clear, persuasive narratives that move decision-makers. In Brussels and the member states, it is how organisations shape debates and influence outcomes. Our workshops cover message framing, stakeholder mapping, and winning the political narrative.
How much do the workshops cost?
The live info sessions are free to join. The workshops are included with european campaign playbook membership.