AI for creatives and social media teams

Level: Beginner to intermediate

One campaign idea. Many formats. A lot less repetitive production work.

AI is giving communications and creative teams new ways to turn ideas into campaign visuals, short-form videos and social content, and without advanced technical skills.

In this hands-on workshop, you'll learn how to use AI to create better visual content, keep campaigns consistent across formats and build simple workflows that make content production faster and easier.

The focus is practical: you'll work directly with no-code AI tools and leave with assets and workflows you can use in your day-to-day communications.

What you'll learn

By the end of the workshop, you'll know how to:

• create images and short-form videos with AI
• write prompts that produce more consistent creative results
• turn campaign ideas into visuals for different channels and formats
• maintain visual and brand consistency when working with AI
• build repeatable, no-code workflows for social media production
• use AI responsibly, with ethical and copyright considerations in mind

What you'll build

You'll put the tools to work throughout the session, including:

• create a visual campaign concept and turn it into a series of social media assets
• produce a short AI-assisted video for social media
• adapt one campaign across multiple formats and platforms
• build a simple content workflow your team can reuse for future campaigns

You'll explore tools including ChatGPT, Gemini, Claude, Freepik (Magnifik), Higgsfield, Runway, CapCut, Canva and Veo, with a focus on choosing the right tool for the task rather than adding more tools to your stack.

Agenda

Part 1 | AI for visual storytelling

Learn the fundamentals of AI image and video generation, then put them into practice by creating campaign visuals and short-form video.

We'll cover prompting, visual storytelling, brand consistency, and the ethical and copyright considerations that come with AI-generated content.

Part 2 | Building scalable creative workflows

Move from creating individual assets to building a repeatable system.

You'll learn how to adapt content across formats, produce assets in batches, connect AI tools into practical workflows and reduce repetitive production work.

Then you'll build a lightweight AI-powered content workflow designed for a social media or communications team.

Who it's for

This workshop is designed for social media teams, campaigners, communications professionals, designers, creatives, community managers, advocacy organisations, and marketing and branding teams.

What you'll leave with

You'll finish the workshop with:

• campaign-ready visual assets
• reusable prompting frameworks
• practical no-code creative workflows
• experience using leading AI creative tools
• a clearer approach to integrating AI into your team's everyday creative work

Your Trainer

Sebastian Rodriguez, campaign & tech strategist, founder of the European campaign playbook

Please arrive/connect 10 minutes early for check-in.

If your plans change, let us know so we can offer your place to someone on the waiting list.