26 practitioner articles across 16 knowledge pillars.
AI bootcamp for EU affairs, day 1: your baseline and your first prompts
Two downloadable worksheets, four questions that become your baseline, and one deliberately silly exercise that shows you what a model quietly fills in when you do not tell it.
Why you should write an AI usage policy in your EU trade association and how you start today
Article 50 applies from 2 August 2026, 99% of the Brussels professionals we surveyed already use AI, and only a minority work somewhere with written rules. Here is how to close that gap in about an hour.
Community-Building in Europe: Theory and Six Practical Steps
How movements actually grow: the theory behind community, a framework for digital organising, and a six-step ladder that turns followers into organisers who create other organisers.
is AI making us more stupid?
It depends, and the “it depends” is the whole point. What the emerging research says about AI, thinking and judgement, and how to use it without eroding the skills it relies on.
Eight lessons from the creator economy, drawn from a conversation with Yasser Machat of Contentor, on why trust, not reach, is what turns an audience into a community.
AI Creates a Generational Fault-Line
In an AI-saturated information environment, standing out rather than scaling output becomes the defining challenge.
Creators Become Political Infrastructure
Creators are no longer a side channel in politics — they’re becoming part of the core system.
From Campaigning to Convening
The pressure to publish in bulk is being replaced by a pressure to be actively present.
From Control to Collaboration
Influence is moving away from broad, institutional messaging and toward small, trusted expert communities.
Generative Engine Optimisation Is Here
GEO is how easy it is for AI systems to find you, understand you, and confidently quote you.
Getting Ready for the TTPA
From 2026, EU policy comms teams must get comfortable with a new reality for political advertising.
Grounded AI, Not Generic Chatbots
In 2026 the real shift is moving from personal AI hacks to organisational capability.
Only Humans Can Make It Meaningful
What policy audiences respond to now is not volume but interpretation.
Policy Comms Goes Employee-Led
Policy comms in 2026 won’t be driven by traditional advocacy tools, but by employee-led advocacy.
Storytelling Is Like a Hammer
Passionate, purposeful storytelling is still under-used in the EU bubble.
What Job Does Your Video Do?
The real shift isn’t doing videos — it’s how video is used and what job it does for the audience.
Winning Inside Policy Micro-Communities
Policy outcomes in Brussels are still shaped inside small policy micro-communities.
Writing Is Back
AI is turning us all into clearer, more structured communicators.
Advocacy Goes Optimistic
In a city filled with fearmongers and anxious public officials, advocates succeed in promoting a message of optimism and positivity to advance change and progressive policies for people and planet.
Simple, Positive, Human Comms Beats Polish and Perfection
We connect with people and with solutions rather than overly complex, anonymous walls of text.
How to Tell Better Stories About Europe Without Slipping Into Spin
Use storytelling to make European issues clearer, more human and more memorable, while keeping the evidence, dignity and democratic purpose intact.
Campaign Planning Isn't About Tasks. It's About Sequencing the Right Decisions.
Most European campaigns fail not because they lack resources or talent, but because they begin execution before resolving the six strategic decisions every plan must settle first.
How to Build a Message House for an EU Public Affairs Campaign
A structured, five-layer framework for creating campaign messages that hold across audiences, channels, and member states — before a single piece of content is produced.
AI-Assisted Campaign Content: Human Review Checklist
Eight checks every piece of AI-assisted political content must pass before publication — built around the EU AI Act, GDPR, and the practical realities of fast-moving campaigns.
EU Political Advertising: What Campaign Teams Need to Know
A practitioner legal briefing on Regulation (EU) 2024/900 — scope, obligations, prohibited practices, and what campaign teams must do to comply.
Building a Stakeholder Map for a Regulatory Campaign
A step-by-step playbook for identifying, prioritising, and planning engagement with the stakeholders who can make or break a regulatory campaign.
