contributors
european campaign playbook is built on the expertise of EU-based practitioners, researchers, and legal specialists. Every contributor provides a disclosure statement and every regulatory article is peer-reviewed.
Senior Communications Consultant at SEC Newgate, working on policy and public affairs communication.
Disclosure
Ana Oliveira is a Senior Communications Consultant at SEC Newgate. The views expressed in this article are the author's own.
Aïda Kouyaté advises multinational organisations, NGOs, and coalitions on EU public affairs strategy from Brussels. She has over a decade of experience navigating EU legislative processes, building stakeholder coalitions, and designing measurement frameworks for public affairs programmes. She previously held roles at the European Commission and in the Brussels offices of two international think tanks.
Disclosure
Aïda Kouyaté operates Kouyaté Conseil as an independent public affairs advisory. She is registered on the EU Transparency Register. She has no current position in any political party and maintains editorial independence in all published contributions. Client confidentiality is maintained unless clients have given permission to be named.
Brett Kobie is Chief Strategy Officer at Bump, working on strategy in EU public affairs.
Disclosure
Brett Kobie is Chief Strategy Officer at Bump. The views expressed in this article are the author's own.
Camille Renard is a Paris-based political strategist with fifteen years of experience advising campaigns, coalitions, and advocacy organisations across France and the wider EU. She has led message strategy for European Parliament campaigns, transnational public affairs efforts, and NGO coalitions working on climate, trade, and digital regulation. She holds an MSc in Political Communication from Sciences Po Paris.
Disclosure
Camille Renard operates as an independent consultant and holds no current positions in active electoral campaigns. She has no financial interest in any vendor, technology, or platform referenced in her articles. Clients are confidential unless otherwise stated. Her work has included clients across the political spectrum; she maintains strict non-partisanship in her editorial contributions.
Senior Strategic Communications
Diana Horghidan works in senior strategic communications, focused on policy and public affairs.
Disclosure
Diana Horghidan works in senior strategic communications. The views expressed in this article are the author's own.
Henrik Voss researches political communication, digital campaigning, and electoral integrity at the Institute for Democratic Innovation in Berlin. He has published on EU political advertising regulation, AI governance in electoral contexts, and the effects of platform policy on political speech. He previously worked as a policy adviser in the Bundestag and at the European Parliament.
Disclosure
Dr Voss is a salaried researcher at the Institute for Democratic Innovation, a non-partisan think tank. He holds no positions in active campaigns or political parties. His research is funded by the Institute and, where relevant, by EU research grants, which are disclosed in full in his academic publications.
Executive Director at Carbon Management Europe, working on energy and climate advocacy.
Disclosure
Eadbhard Pernot is the Executive Director of Carbon Management Europe. The views expressed in this article are the author's own.
Legal Counsel, Political and Regulatory Affairs
Christodoulou & Partners, Nicosia / Brussels · Cyprus
Elena Christodoulou is a lawyer specialising in EU electoral law, political finance regulation, and data protection compliance for political organisations. She advises campaigns, parties, and public affairs consultancies on compliance with EU and national law. She has advised on compliance for EP election campaigns and national elections across several EU member states, and provides training to campaign legal teams on the EU political advertising regulation.
Disclosure
Elena Christodoulou is a practising lawyer. Articles written for this platform constitute practitioner education and do not constitute legal advice; readers should seek independent jurisdiction-specific legal counsel. She has no positions in active campaigns. Her practice has advised clients across the political spectrum; client relationships are confidential.
Contributor focus: EU communication, public affairs, storytelling, training and strategic communication.
Disclosure
This article builds on Gareth Harding's short article and a Clear Europe workshop insight from novelist, actor and film director Danny Sheinmann.
Public Relations Manager at CEN and CENELEC, working on policy communications.
Disclosure
Giovanni Collot is Public Relations Manager at CEN and CENELEC. The views expressed in this article are the author's own.
Gökşen Çalışkan is a Senior Advisor at the Euractiv Advocacy Lab.
Disclosure
Gökşen Çalışkan is Senior Advisor at Euractiv Advocacy Lab. The views expressed in this article are the author's own.
Author, 'Policy Communications: How to Write an Effective Policy Brief' (John Harper Publishing, 2025)
Jakov Bojović, PhD, is the author of 'Policy Communications: How to Write an Effective Policy Brief' (John Harper Publishing, 2025).
Disclosure
Jakov Bojović, PhD, is the author of 'Policy Communications: How to Write an Effective Policy Brief' (John Harper Publishing, 2025). The views expressed in this article are the author's own.
Jesús Azogue is Chief Operating Officer at ZN Consulting.
Disclosure
Jesús Azogue is Chief Operating Officer at ZN Consulting. The views expressed in this article are the author's own.
Jimena González is a Digital & Fintech EU Regulatory & Public Affairs Consultant at Freshfields.
Disclosure
Jimena González is Digital & Fintech EU Regulatory & Public Affairs Consultant at Freshfields. The views expressed in this article are the author's own.
Jonas Berg is a Stockholm-based crisis communications specialist with experience across political, corporate, and civil society crises in Scandinavia and the wider EU. He has led rapid response operations for electoral campaigns, advised organisations responding to disinformation campaigns, and trained spokespeople for high-pressure media environments. He previously held senior communications roles at two Swedish government ministries.
Disclosure
Jonas Berg operates Berg Strategi as an independent consultancy. He has no current positions in active electoral campaigns. Where crisis case studies referenced in articles relate to clients he has advised, details are anonymised or disclosed with client consent. He holds no financial interest in any media monitoring or crisis management platform referenced in his work.
Kasia Kowalewska is the founder of Unbubble and a social media trainer and consultant.
Disclosure
Kasia Kowalewska is Founder; social media trainer and consultant at Unbubble. The views expressed in this article are the author's own.
Marek Kowalski leads research and data analytics at the Centre for Political Strategy in Warsaw, where he applies quantitative methods to voter behaviour, message testing, and campaign optimisation. He has designed polling instruments for national campaigns, built voter models, and trained campaign teams on evidence-based decision-making across Central and Eastern Europe.
Disclosure
Marek Kowalski is employed by the Centre for Political Strategy, a non-partisan research organisation. The Centre conducts research for a range of clients; where relevant to article content, client relationships are disclosed. He holds no personal positions in active campaigns and has no financial interest in any polling firm or analytics platform referenced in his articles.
Max Pietrangeli works on policy comms and reputation at FleishmanHillard EU.
Disclosure
Max Pietrangeli is Policy Comms & Reputation at FleishmanHillard EU. The views expressed in this article are the author's own.
Pieter van den Berg has directed field operations and digital campaigns for national and municipal elections in the Netherlands. He has managed volunteer programmes at scale, led rapid response operations, and advised campaigns on stakeholder engagement in the Dutch political environment. He brings a practitioner perspective grounded in high-pressure electoral contexts.
Disclosure
Pieter van den Berg works as a campaign consultant and periodically holds roles within active electoral campaigns in the Netherlands. Where articles relate to campaigns he has directly worked on, this is disclosed within the article. He holds no party membership that would create a conflict of interest in his editorial contributions.
Roza Ismailai is Communications Manager at the European Cultural Foundation.
Disclosure
Roza Ismailai is Communications Manager at European Cultural Foundation. The views expressed in this article are the author's own.
Sebastián Rodríguez Pérez is a European campaign strategist with direct experience running and advising campaigns for some of Europe's largest pro-European organisations. He founded the European Campaign Playbook to codify practitioner knowledge across the EU's 27 political environments and make it accessible to campaign professionals, advocacy teams, and civic organisations working at the European level. His work spans electoral strategy, EU public affairs, digital campaigning, and the integration of AI tools into political communication workflows.
Disclosure
Sebastián Rodríguez Pérez is the founder of the European Campaign Playbook and Campaign Intelligence Library. He has worked with pro-European organisations across multiple EU member states. He maintains editorial non-partisanship in all published content; where articles relate to campaigns or organisations he has directly worked with, this is disclosed within the article. He holds no current positions in active electoral campaigns.
Sofia Marchetti leads digital strategy at Agenzia Europea Comunicazioni, a Rome-based consultancy specialising in EU institutional communications, political campaigns, and advocacy. She has managed digital programmes for EP election campaigns in Italy and coordinated pan-European digital content strategies for advocacy coalitions. She is a regular trainer on EU compliance for digital campaign teams.
Disclosure
Sofia Marchetti is employed by Agenzia Europea Comunicazioni. The agency has worked with a range of political and civil society clients; client relationships are disclosed where relevant to article content. She has no personal financial interest in any platform or technology referenced in her articles.
contributor model
Editorial independence
All contributors write independently. The Library does not accept commissioned content from vendors or commercial interests.
Mandatory disclosure
Every contributor provides a disclosure statement that is published alongside their articles. Undisclosed conflicts are grounds for removal.
Peer review
Legal briefings and articles touching regulation are peer-reviewed by an independent specialist before publication.