2026 trends

Every year, we collect the trends our community of EU campaign practitioners is actually seeing on the ground. Every article in the library is mapped to at least one of them, cutting across the knowledge taxonomy.

Storytelling becomes the centre of policy influence

Simple, positive, human comms beats polish and perfection

The EU bubble continues to run on small circles

Presence now outperforms campaigning

Video content relevance is your strategy

LinkedIn remains the centre of gravity for the EU bubble

Political advertising shifts from optimisation to compliance

Creators become part of the political influence system

AI moves from personal shortcut to organisational backbone

Policy writing is back, thanks to AI

fundamentals

Evergreen content that doesn’t tie to a specific year’s trends.

Fundamentals

Evergreen practitioner knowledge that doesn’t tie to a specific year’s trends.