AI for small public affairs teams, level 1: fundamentals + AI agents

Level: Beginner to intermediate

Your public affairs team is small but mighty. And the to-do list keeps growing.

Used smartly and ethically, AI can become an extra pair of hands: helping you research faster, monitor policy developments, sharpen communications and automate repetitive work.

This intensive, hands-on workshop is designed to help public affairs professionals put AI to work on real tasks — while using it responsibly and in line with EU rules.

What you'll learn

By the end of the workshop, you'll know how to:

• use AI smartly and ethically in public affairs, with EU rules in mind
• write better prompts to get more useful and reliable results
• use AI to support campaign planning, messaging, research and outreach
• build your first AI agent and start automating repetitive tasks and workflows

What you'll build

This is a practical session. You'll work on exercises inspired by the day-to-day reality of public affairs, including:

• plan and launch a campaign with 10 AI prompts — from messaging and outreach to images and video
• build an AI agent for policy and media monitoring — including daily updates and sentiment analysis
• create a communications style guide that AI can use to help you write more consistently on LinkedIn
• explore more ways to use AI agents and automation for communications and research

You'll work with tools including ChatGPT, Claude, Mistral and Gemini, while learning approaches you can apply across different AI platforms.

Agenda

09:30–10:30 | AI fundamentals + prompting

Get to grips with AI and practical prompting techniques, then use 10 prompts to build a campaign covering messaging, images, video and outreach.

10:30–10:45 | Coffee break

10:45–12:00 | AI agents + automation

Explore AI agents and automation for communications and research, then put the ideas into practice by building your own agent.

Who it's for

This workshop is designed for public affairs professionals, campaigners, communications teams, advocacy organisations, policy professionals, and anyone looking to use AI more effectively in their day-to-day work.

No advanced AI or technical experience is required.

What you'll leave with

You'll finish the workshop with:

• a practical framework for using AI in public affairs
• 10 reusable prompts for campaign planning, messaging, content and outreach
• your first AI agent for tasks such as policy and media monitoring
• prompting techniques you can apply across different AI tools
• practical ideas for automating repetitive research and communications tasks
• a clearer understanding of how to use AI responsibly and with EU rules in mind

Your Trainer

Sebastian Rodriguez, campaign & tech strategist, founder of the European campaign playbook

Please arrive/connect 10 minutes early for check-in.

If your plans change, let us know so we can offer your place to someone on the waiting list.