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is this you?

the people who take our AI workshops

Communicators, advocates and campaigners working on Europe, already using ChatGPT most days but sure they should be getting more from it. Below, what people like you told us anonymously before the training, and what they said, by name, after.

before the workshop what they told us in the survey they take before training · brussels + online

they already reach for AI.
few reach past the chatbot.

Where people stand before our AI workshops. Anonymous answers from the pre-training survey we ask practitioners in policy, public affairs and campaigns to fill in, no names, no attribution.

0
survey responses
99% already use chatbots. Only 8% have tried an AI agent, and 1% an automation.

Almost everyone is fluent with ChatGPT and friends. Very few have crossed into agents, automations or custom assistants, the tools that actually save hours. That gap is exactly what the workshop closes.

Which AI tools they already use
% of cohort
Self-reported confidence
n=95
0%
testing
advanced
53% — “tools like ChatGPT are under control, I’m testing more advanced stuff.”
42% — “I use ChatGPT, but it’s hard to apply to my work every day.”
Where AI is doing the work today
% of cohort
How the room feels about AI
avg · 1–5
grasp of AI’s biases, limits & ethics
“AI will bring more opportunity than risk”
What they’d do with more time
their answers, if the day were longer

Drawn from anonymous pre-workshop participant surveys, covering our workshops from 2026 to date. Respondents consented to their answers being shared for marketing purposes. Any reference to a specific organisation, or anything that could reveal an identity, has been modified. No response is attributable to any individual.

after the workshop

what they say afterwards

The survey above is where people start. This is what they tell us once the training is done, in their own names, from their own LinkedIn.

see all recommendations on LinkedIn →
I attended the workshop led by Sebastián, which I would for sure recommend. I found his systemic approach to storytelling and narrative very useful for my PA work, and I will certainly use the prompts he shared.
Martin OrešićAccount Director, Hanbury Strategy · Sep 2025
What I really appreciated was his practical and engaging approach: combining solid communication theory with real campaign examples, the use of AI as a tool for creativity and strategy, and clear reasoning behind why certain narratives work (or don’t). Very useful and insightful for communication experts in Brussels!
Roberta FaddaCommunication Specialist & Multimedia Producer · Sep 2025
One of the most hands-on sessions I’ve joined in a long time. From building your first campaign to diving deep into agents and automation, the day was packed with practical insights. I especially loved the part on creating your own AI agent for policy, comms, or strategy.
Philippe BossinDigital Organizer & Strategic Communications · Jul 2025
I would highly recommend Sebastián’s training on AI for Advocacy. Very comprehensive, with clear presentations on how AI works, plus tips and tricks on prompts and using ChatGPT for communications campaigns. Thank you for helping comms professionals stay updated!
Barbara VanottiCommunications Manager, TEPSA · Jun 2024
I followed a course on AI for advocacy by Sebastián and I can only comment positively. His sessions were clear, engaging, practical and insightful. The language was adapted and I learned a lot, so thank you for that!
Catarina MoleiroPolicy & Communications Officer, Coimbra Group · May 2024
Lo recomiendo sin duda: ofrece herramientas que agilizan y aportan un gran valor añadido al trabajo cotidiano. El contenido es muy dinámico. Mi visión sobre la IA cambió drásticamente. Un acierto cursarlo.
Candela González-Alemán MartínezPublic Affairs, Agrifood & Sustainability · Apr 2024
A very comprehensive training on AI tools for public affairs, for those starting to get in contact with this technology. Totally recommended!
Adrian BlazquezConsultant, Schuman Associates · Apr 2024
Very interesting training on Artificial Intelligence, and well managed. Highly recommendable!
César González de MiguelDirector, EFFAB · Apr 2024

move from the survey to the recommendations

Hands-on AI workshops for campaigners, public affairs and policy teams, in Brussels and online. Come find where your gap is, and close it.

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