What we do · Workshops
AI workshops for public affairs, advocacy, consulting and communications in Brussels
european campaign playbook runs hands-on AI workshops in Brussels and online for public affairs professionals, advocacy organisations, consultancies and communications teams. Four workshops take you from your first prompts to AI agents, automated workflows, campaign visuals made with AI, and a written AI usage policy for your organisation. Each one lasts two and a half hours and is built around the everyday work of EU affairs.
From our AI and policy communications workshops in Brussels.
at a glance
- Four workshops
- Levels 1, 2 and 3 build on each other. The creative workshop stands on its own.
- Two and a half hours
- Hands-on from the start: you build as you learn.
- Brussels and online
- Each session lists its own format and location.
- No coding
- User-friendly, no-code tools at every level.
- EU context
- Responsible AI use, with EU rules and the EU AI Act in mind.
why AI training for public affairs teams, and why now
Most public affairs, advocacy and communications teams in Brussels are small, and the monitoring, research, drafting and reporting never stop. AI can take on a large share of that routine work, which frees people for the judgement, relationships and strategy that win policy debates. Getting there takes more than a chatbot subscription: it takes good prompts, agents that run reliably, clear rules, and a team that trusts the output because it knows how to check it.
There is a regulatory reason too. Since 2 February 2025, the EU AI Act (Article 4) has required organisations that use AI systems to take measures to ensure their staff have a sufficient level of AI literacy. Hands-on training is one of the most practical ways to build it.
the learning path
Levels 1 to 3 build on each other, from first prompts to agents to a written policy. The creative workshop runs alongside them for teams that produce visual and social content.
next sessions
all workshops →Thu 1 Oct, 9:30 CEST
AI for small public affairs teams, level 1: fundamentals + AI agents
A hands-on workshop helping small public affairs teams put AI to work on real tasks — research, monitoring, communications and automation — responsibly and in line with EU rules.
Thu 1 Oct, 13:00 CEST
AI for creatives and social media teams
A hands-on workshop on using AI to create better visual content, keep campaigns consistent across formats, and build simple no-code workflows for social media production.
Fri 9 Oct, 9:30 CEST
AI for advocacy, level 2: advanced AI for advocacy
A hands-on, intermediate-to-advanced workshop going deeper into AI agents, automated workflows and advanced creative tools for advocacy and public affairs.
Thu 22 Oct, 9:30 CEST
AI for advocacy, level 2: advanced AI for advocacy
A hands-on, intermediate-to-advanced workshop going deeper into AI agents, automated workflows and advanced creative tools for advocacy and public affairs.
Wed 18 Nov, 9:30 CET
AI for advocacy, level 3: writing your AI usage policy
A practical, advanced workshop on writing a clear AI usage policy for your organisation, built for trade associations, NGOs, consultancies and political parties working in EU public affairs.
Level 1Beginner to intermediate
AI for small public affairs teams, level 1: fundamentals + AI agents
Put AI to work on real public affairs tasks, responsibly and with EU rules in mind.
Your public affairs team is small and the to-do list keeps growing. Used smartly and ethically, AI becomes an extra pair of hands: it helps you research faster, monitor policy developments, sharpen your communications and automate repetitive work. Level 1 is where you learn how it works, write prompts that get reliable results, and build your first AI agent.
what you'll learn
- Use AI smartly and ethically in public affairs, with EU rules in mind
- Write better prompts that get more useful and reliable results
- Use AI to support campaign planning, messaging, research and outreach
- Build your first AI agent and start automating repetitive tasks and workflows
what you build in the room
- Plan and launch a campaign with 10 AI prompts, from messaging and outreach to images and video
- Build an AI agent for policy and media monitoring, with daily updates and sentiment analysis
- Create a communications style guide that AI can use to help you write more consistently on LinkedIn
- Explore more ways to use AI agents and automation for communications and research
how the session runs
Part 1: AI fundamentals and prompting
Get to grips with how AI works and with practical prompting techniques, then use 10 prompts to build a campaign covering messaging, images, video and outreach.
Part 2: AI agents and automation
After a coffee break, explore AI agents and automation for communications and research, then put the ideas into practice by building your own agent.
what you'll leave with
- A practical framework for using AI in public affairs
- 10 reusable prompts for campaign planning, messaging, content and outreach
- Your first AI agent, for tasks such as policy and media monitoring
- Prompting techniques that work across different AI tools
- Practical ideas for automating repetitive research and communications tasks
- A clearer understanding of how to use AI responsibly and with EU rules in mind
who it's for
Public affairs professionals, campaigners, communications teams, advocacy organisations, policy professionals, and anyone who wants to use AI more effectively in their day-to-day work. No advanced AI or technical experience is needed.
tools
ChatGPT, Claude, Mistral and Gemini, with prompting approaches you can apply across different AI platforms.
Level 2Intermediate to advanced
AI for advocacy, level 2: advanced AI for advocacy
Move from individual prompts to AI agents and automated workflows.
You have learned what AI can do. Now it is time to make it work for you. Building on Level 1, this workshop goes deeper into AI agents, automated workflows and advanced creative tools for advocacy and public affairs. You build AI systems that take on repetitive work, support research and monitoring, and help your team create richer campaign content, all with user-friendly tools and no coding.
what you'll learn
- Design advanced AI agents for communications, research and strategy
- Build automated workflows for media monitoring, sentiment analysis and event management
- Connect AI tools with no-code automation platforms such as Zapier and Make
- Create more advanced images and videos with tools such as Veo, Runway and Midjourney
- Spot where automation saves your team time while people stay in control
- Apply AI responsibly and strategically in advocacy and public affairs
what you build in the room
- An advocacy-focused AI agent for research, communications or strategy
- An automated media-monitoring workflow
- A workflow for sentiment tracking or event management
- A repeatable AI-powered workflow that connects different tools
- Campaign content made with advanced AI image and video tools
how the session runs
Part 1: advanced AI agents and automation for advocacy
See what more advanced agents can do across research, communications and strategy, with practical examples from public affairs, then build an automated, advocacy-focused AI agent of your own.
Part 2: automating repetitive work
Get hands-on with the no-code platforms Zapier and Make: connect tools and automate everyday tasks, with workflows for media monitoring, sentiment tracking and event management.
what you'll leave with
- A working, advocacy-focused AI agent
- Practical no-code automation workflows you can adapt to your team
- A framework for identifying which tasks are worth automating
- Experience connecting AI tools with Zapier and Make
- Practical experience with advanced AI image and video creation
- Ideas for applying agents and automation to research, monitoring, communications and campaign work
- A clearer approach to using advanced AI responsibly in your organisation
who it's for
Public affairs professionals, campaigners, communications teams, advocacy organisations, policy professionals, and people already using AI who want to move from individual prompts to agents and automated workflows. It is most useful after Level 1, or if you already have a good grasp of prompting and everyday AI tools.
tools
Zapier and Make for automation; Veo, Runway and Midjourney for advanced images and video.
Level 3Advanced
AI for advocacy, level 3: writing your AI usage policy
AI is already in your team’s workflow. Put clear, practical rules around it.
Level 3 is about writing your organisation’s AI usage policy: what your team can and cannot do with AI, how to handle sensitive information and members’ data, how and when to disclose AI use, and how to stay aligned with the EU AI Act and your own governance. It is built for the EU affairs space, with real examples and adaptable templates you can take back to your team.
what you'll learn
- Decide what your team can and cannot do with AI
- Handle sensitive information and members’ data safely
- Set out how and when to disclose AI use
- Align your policy with the EU AI Act and your organisation’s governance
what you write in the room
- A first draft of your own AI usage policy, built on your organisation’s context
- A checklist to finalise the policy with your leadership and legal teams
how the session runs
How the session works
Bring your organisation’s context and we build the policy together, working from real examples and adaptable templates from EU public affairs.
what you'll leave with
- A first draft of your organisation’s AI usage policy
- A checklist to finalise it with your leadership and legal teams
- Real examples and adaptable templates to take back to your team
who it's for
Trade associations, NGOs, consulting firms and political parties working in EU public affairs.
Creative trackBeginner to intermediate
AI for creatives and social media teams
One campaign idea. Many formats. A lot less repetitive production work.
AI gives communications and creative teams new ways to turn ideas into campaign visuals, short-form videos and social content, without advanced technical skills. This workshop shows you how to create better visual content, keep a campaign consistent across formats and build simple workflows that make production faster. You work directly with no-code AI tools and leave with assets and workflows you can use straight away.
what you'll learn
- Create images and short-form videos with AI
- Write prompts that produce more consistent creative results
- Turn campaign ideas into visuals for different channels and formats
- Keep visual and brand consistency when working with AI
- Build repeatable, no-code workflows for social media production
- Use AI responsibly, with ethical and copyright considerations in mind
what you build in the room
- A visual campaign concept, turned into a series of social media assets
- A short AI-assisted video for social media
- One campaign adapted across multiple formats and platforms
- A simple content workflow your team can reuse for future campaigns
how the session runs
Part 1: AI for visual storytelling
Learn the fundamentals of AI image and video generation, then create campaign visuals and short-form video. We cover prompting, visual storytelling, brand consistency, and the ethical and copyright questions that come with AI-generated content.
Part 2: building scalable creative workflows
Move from individual assets to a repeatable system: adapt content across formats, produce assets in batches and connect AI tools into practical workflows. Then build a lightweight AI-powered content workflow for a social media or communications team.
what you'll leave with
- Campaign-ready visual assets
- Reusable prompting frameworks
- Practical no-code creative workflows
- Experience with leading AI creative tools
- A clearer approach to bringing AI into your team’s everyday creative work
who it's for
Social media teams, campaigners, communications professionals, designers, creatives, community managers, advocacy organisations, and marketing and branding teams.
tools
ChatGPT, Gemini, Claude, Freepik, Higgsfield, Runway, CapCut, Canva and Veo, with the focus on picking the right tool for each task.
which workshop is right for you?
| Workshop | Level | Best for | You leave with |
|---|---|---|---|
| Level 1: Fundamentals + AI agents | Beginner to intermediate | Teams starting with AI, or using it only now and then | 10 reusable prompts and your first AI agent |
| Level 2: Advanced agents + automation | Intermediate to advanced | People who prompt confidently and want agents and automation | A working advocacy agent and no-code workflows |
| Level 3: Your AI usage policy | Advanced | Organisations setting the rules for how their team uses AI | A first draft of your AI usage policy and a checklist |
| Creative track: AI for creatives + social media | Beginner to intermediate | Social media, design and communications teams | Campaign-ready visuals and a reusable content workflow |
what participants say afterwards
“I attended the workshop led by Sebastián, which I would for sure recommend. I found his systemic approach to storytelling and narrative very useful for my PA work, and I will certainly use the prompts he shared.”
“What I really appreciated was his practical and engaging approach: combining solid communication theory with real campaign examples, the use of AI as a tool for creativity and strategy, and clear reasoning behind why certain narratives work (or don’t). Very useful and insightful for communication experts in Brussels!”
“One of the most hands-on sessions I’ve joined in a long time. From building your first campaign to diving deep into agents and automation, the day was packed with practical insights. I especially loved the part on creating your own AI agent for policy, comms, or strategy.”
your trainer
Sebastián Rodríguez Pérez is a campaign and tech strategist and the founder of european campaign playbook. He designs and leads the workshops, and often invites other leading experts to deliver masterclasses.
More about Sebastián →questions
Where are the workshops held?
In Brussels, Belgium, and online via Zoom. Each session lists its own format and location.
Which workshop should I start with?
Start with Level 1 if you are new to AI or use it only now and then. Go to Level 2 if you already prompt confidently and want to build agents and automated workflows. Level 3 is for organisations ready to write their AI usage policy. AI for creatives and social media teams is a beginner-to-intermediate workshop for social media, design and communications teams.
Do I need technical or coding skills?
No. Level 1 needs no advanced AI or technical experience, and every workshop uses user-friendly, no-code tools.
Which AI tools do the workshops use?
Level 1 works with ChatGPT, Claude, Mistral and Gemini. Level 2 adds the no-code automation platforms Zapier and Make, plus advanced image and video tools such as Veo, Runway and Midjourney. The creative workshop uses ChatGPT, Gemini, Claude, Freepik, Higgsfield, Runway, CapCut, Canva and Veo. The techniques carry across platforms.
How long is each workshop?
Two and a half hours.
Who runs the workshops?
Sebastián Rodríguez Pérez, campaign and tech strategist and founder of european campaign playbook. He often invites other leading experts to deliver masterclasses.
join the next session
Pick the workshop that fits where your team is today. Not sure which one? Email us and we'll help you choose. New to AI and want to start right away? The free digital bootcamp is open to anyone with an account.