Accessible communications and campaigns, part 2: making campaigns and engagement accessible

This is day 2 of a two-part workshop. Day 1 takes place on 17 November: Making your communications accessible.

We will cover the following topics. The full agenda will be published shortly.

Two practical afternoons on making your communications and campaigns work for more people, including the disabled people your organisation wants to reach. Day 1 looks at the channels you already use. Day 2 turns to campaigns, events and engagement, and to making accessibility part of how your team works.

Day 1, 17 November: making your communications accessible

• What accessible communication means in practice
• Websites and landing pages everyone can navigate
• Social media, design and visuals more people can use
• Accessible video, audio and multimedia
• Plain language and Easy-to-Read writing
• Disability language and representation

Day 2, 18 November: making campaigns and engagement accessible

• Building accessibility into a campaign from the start
• Accessible campaign assets, events and emails
• Calls to action everyone can complete
• Working with disability organisations and disabled audiences
• Auditing your channels and setting a practical accessibility standard