Presence now outperforms campaigning

Community-Building in Europe: Theory and Six Practical Steps

How movements actually grow: the theory behind community, a framework for digital organising, and a six-step ladder that turns followers into organisers who create other organisers.

Sebastián Rodríguez Pérez·11 min·EU-wide

InterviewPractitioner

trust travels faster than reach: what creator partnerships can teach us about building credibility online

Eight lessons from the creator economy, drawn from a conversation with Yasser Machat of Contentor, on why trust, not reach, is what turns an audience into a community.

Sebastián Rodríguez Pérez·6 min·EU-wide

Field notePractitioner

From Campaigning to Convening

The pressure to publish in bulk is being replaced by a pressure to be actively present.

Brett Kobie·2 min·EU-wide