Sebastián Rodríguez Pérez
Founder
European Campaign Playbook · Spain
Sebastián Rodríguez Pérez is a European campaign strategist with direct experience running and advising campaigns for some of Europe's largest pro-European organisations. He founded the European Campaign Playbook to codify practitioner knowledge across the EU's 27 political environments and make it accessible to campaign professionals, advocacy teams, and civic organisations working at the European level. His work spans electoral strategy, EU public affairs, digital campaigning, and the integration of AI tools into political communication workflows.
Disclosure
Sebastián Rodríguez Pérez is the founder of the European Campaign Playbook and Campaign Intelligence Library. He has worked with pro-European organisations across multiple EU member states. He maintains editorial non-partisanship in all published content; where articles relate to campaigns or organisations he has directly worked with, this is disclosed within the article. He holds no current positions in active electoral campaigns.
3 articles
Generative Engine Optimisation Is Here
GEO is how easy it is for AI systems to find you, understand you, and confidently quote you.
Video Content Relevance Is Your Strategy
Campaigns that treat video as a deliverable to hand off at the end keep losing to campaigns that treat it as the strategy itself. Here is the difference, and how to close the gap.
Campaign Planning Isn't About Tasks. It's About Sequencing the Right Decisions.
Most European campaigns fail not because they lack resources or talent, but because they begin execution before resolving the six strategic decisions every plan must settle first.