Sebastián Rodríguez Pérez
Founder
European Campaign Playbook · Spain
Sebastián Rodríguez Pérez is a European campaign strategist with direct experience running and advising campaigns for some of Europe's largest pro-European organisations. He founded the European Campaign Playbook to codify practitioner knowledge across the EU's 27 political environments and make it accessible to campaign professionals, advocacy teams, and civic organisations working at the European level. His work spans electoral strategy, EU public affairs, digital campaigning, and the integration of AI tools into political communication workflows.
Disclosure
Sebastián Rodríguez Pérez is the founder of the European Campaign Playbook and Campaign Intelligence Library. He has worked with pro-European organisations across multiple EU member states. He maintains editorial non-partisanship in all published content; where articles relate to campaigns or organisations he has directly worked with, this is disclosed within the article. He holds no current positions in active electoral campaigns.
19 articles
AI bootcamp for EU affairs, day 7: create better images with AI
Image generation is easy now. The brief is the skill. Here is the 2026 landscape, five ingredients that work in almost any tool, and the checks a campaign owes its audience before publishing.
Which AI tool is best for an EU public affairs team?
The honest answer is that it depends on you. Here is the map of what is on the market, six routes with their pros and cons, and a test you can run on your own work before you sign anything.
Have We Seen This Before?
What Trump, Meloni and an old Roman consul have in common.
AI bootcamp for EU affairs, day 2: your AI dictionary
A practical dictionary for EU affairs teams: understand narrow AI, general AI, machine learning, generative AI, LLMs, training data, bias and why prediction is the word that matters.
AI bootcamp for EU affairs, day 3: how AI reasons, and which model to pick
Day 2 explained prediction. Day 3 turns that into a practical decision: which model should you use, how much reasoning should the task get, and how much verification does the answer require?
AI bootcamp for EU affairs, day 4: stop theorising and start building
Build the first half of a real EU advocacy campaign: establish your evidence base, brief your AI workspace, research the issue, define your public narrative, map stakeholders and turn the strategy into clear public-facing messages.
AI bootcamp for EU affairs, day 5: bring your campaign to life
Turn the approved work from day 4 into a controlled campaign-production workflow: visual concepts, short-form video, a seven-day content plan, measurement and multilingual adaptation, with human review before anything goes live.
AI bootcamp for EU affairs, day 1: your baseline and your first prompts
A practical first lesson for EU affairs teams: establish your AI baseline, spot repetitive work, and learn how role, audience and missing context shape the answers a model gives you.
Why you should write an AI usage policy in your EU trade association and how you start today
Article 50 applies from 2 August 2026, 99% of the Brussels professionals we surveyed already use AI, and only a minority work somewhere with written rules. Here is how to close that gap in about an hour.
Community-Building in Europe: Theory and Six Practical Steps
How movements actually grow: the theory behind community, a framework for digital organising, and a six-step ladder that turns followers into organisers who create other organisers.
is AI making us more stupid?
It depends, and the “it depends” is the whole point. What the emerging research says about AI, thinking and judgement, and how to use it without eroding the skills it relies on.
trust travels faster than reach: what creator partnerships can teach us about building credibility online
Eight lessons from the creator economy, drawn from a conversation with Yasser Machat of Contentor, on why trust, not reach, is what turns an audience into a community.
Generative Engine Optimisation Is Here
GEO is how easy it is for AI systems to find you, understand you, and confidently quote you.
How to plan a campaign when the team is moving fast
Build a campaign plan that connects the objective, audience, message, channels, resources, risks and learning loop before the team starts producing tactics.
Campaign Planning Isn't About Tasks. It's About Sequencing the Right Decisions.
Most European campaigns fail not because they lack resources or talent, but because they begin execution before resolving the six strategic decisions every plan must settle first.
How to Build a Message House for an EU Public Affairs Campaign
A structured, five-layer framework for creating campaign messages that hold across audiences, channels, and member states — before a single piece of content is produced.
AI-Assisted Campaign Content: Human Review Checklist
Eight checks every piece of AI-assisted political content must pass before publication — built around the EU AI Act, GDPR, and the practical realities of fast-moving campaigns.
EU Political Advertising: What Campaign Teams Need to Know
A practitioner legal briefing on Regulation (EU) 2024/900 — scope, obligations, prohibited practices, and what campaign teams must do to comply.
Building a Stakeholder Map for a Regulatory Campaign
A step-by-step playbook for identifying, prioritising, and planning engagement with the stakeholders who can make or break a regulatory campaign.