Simple, Positive, Human Comms Beats Polish and Perfection
We connect with people and with solutions rather than overly complex, anonymous walls of text.
Senior Communications Consultant at SEC Newgate, working on policy and public affairs communication.
Disclosure
Ana Oliveira is a Senior Communications Consultant at SEC Newgate. The views expressed in this article are the author's own.
What it covers
Why simple, positive, human communication connects more than polished, jargon-heavy messaging.
Who it is for
Policy and public affairs communicators.
When to use it
When you want communications to connect with people rather than impress them.
Key takeaway
Humanity and relatability make me want to listen to you, talk to you, and do great things together.
In brief
- Policy communications will focus (even) more on hope-based messaging, clear language without jargon, and showing the people behind the work.
- We connect with people and with solutions rather than overly complex, anonymous walls of text.
- Solutions, in themselves, signal positivity and moving forward.
Simple, positive, human
Policy communications will focus (even) more on hope-based messaging, clear language without jargon, and showing the people behind the work. We connect with people and with solutions rather than overly complex, anonymous walls of text.
Solutions, in themselves, signal positivity and moving forward. Humanity and relatability make me want to listen to you, talk to you, and do great things together.