Writing Is Back
AI is turning us all into clearer, more structured communicators.
Author, 'Policy Communications: How to Write an Effective Policy Brief' (John Harper Publishing, 2025)
Jakov Bojović, PhD, is the author of 'Policy Communications: How to Write an Effective Policy Brief' (John Harper Publishing, 2025).
Disclosure
Jakov Bojović, PhD, is the author of 'Policy Communications: How to Write an Effective Policy Brief' (John Harper Publishing, 2025). The views expressed in this article are the author's own.
What it covers
Why AI is making high-quality writing more competitive than audiovisual formats for policy communications.
Who it is for
Policy communicators choosing between text and audiovisual formats to deliver nuance.
When to use it
When you need to deliver nuance efficiently while staying skimmable for busy policy audiences.
Key takeaway
With careful, smart use of AI, high-quality writing is becoming more competitive than audiovisual formats — a clear paragraph beats a voice note.
In brief
- AI is turning us all into clearer, more structured communicators, beating video at its own game of convenience.
- Text is becoming the most efficient way to deliver nuance while staying skimmable.
- AI is making high-quality writing cheaper, faster, and far more competitive than visuals, audio, and video.
Writing Is Back
Writing is back. AI is turning us all into clearer, more structured communicators, making text easier to scan and faster to absorb, beating video at its own game of convenience.
For policy communications, this means text is becoming the most efficient way to deliver nuance while staying skimmable. Unlike past waves dominated by visuals, audio, and video, AI is making high-quality writing cheaper, faster, and far more competitive. And let’s be honest: most of us would rather read a clear paragraph than sit through a voice note.
With careful and smart use of AI, high quality writing is becoming more competitive than audiovisual formats - reminding us that a clear, skimmable paragraph still beats a voice note any day.