AI bootcamp for EU affairs, day 5: bring your campaign to life
Prompts 6 to 10: images, video, a seven-day rollout, impact tracking and translation. The second half of the hands-on exercise, and the point where your campaign starts to scale.
Sebastián Rodríguez Pérez is a European campaign strategist with direct experience running and advising campaigns for some of Europe's largest pro-European organisations. He founded the European Campaign Playbook to codify practitioner knowledge across the EU's 27 political environments and make it accessible to campaign professionals, advocacy teams, and civic organisations working at the European level. His work spans electoral strategy, EU public affairs, digital campaigning, and the integration of AI tools into political communication workflows.
Disclosure
Sebastián Rodríguez Pérez is the founder of the European Campaign Playbook and Campaign Intelligence Library. He has worked with pro-European organisations across multiple EU member states. He maintains editorial non-partisanship in all published content; where articles relate to campaigns or organisations he has directly worked with, this is disclosed within the article. He holds no current positions in active electoral campaigns.
What it covers
The second half of the hands-on campaign exercise: image concepts and prompts, short AI video, a seven-day rollout plan, a tracking table and translation, with the checks that keep you in charge.
Who it is for
Campaigners and communications leads who worked through day 4 and want to take their campaign from message to multi-channel rollout.
When to use it
When your story and messages are ready and you need visuals, video, a content plan, metrics and translations quickly.
Key takeaway
AI can prototype every channel of a campaign in an afternoon, but you still lead: finish the visuals yourself, label what’s synthetic, check the data, and have fluent speakers review every translation.
In brief
- Prompts 6 to 10 turn your messages into images, video, a seven-day rollout, a tracking table and translations.
- Use AI to prototype visuals and video, then finish them in a design tool such as Canva.
- Sora, the video tool in the original walkthrough, closed in April 2026. Runway, Magnific and Adobe Firefly are good alternatives.
- Photoreal synthetic images need review and, usually, a label.
- All ten prompts map onto the advocacy canvas, now available to download.
Bring your campaign to life
We’re back. Last time, we stopped at prompt 5, where you turned your origin story into clear, channel-ready messages.
Now it’s time to bring your campaign to life. That means visuals, video, rollout, data and reach.
This is where you start scaling.
For each prompt, I’ll show you how I used it for the european campaign playbook, and here’s the actual chat from when I first ran these prompts, so you can see them in action.
Want to try it live?
If you want to go deeper and actually run all ten prompts with me, join one of our live workshops. You’ll get:
- a walkthrough of each prompt in real time
- space to ask questions, test your own use case and get feedback