Digital Channels and Content
Social media, short-form content, long-form digital, email and SMS, website infrastructure, creator economy, and digital fundraising.
Social media
Strategy and execution across social media platforms.
Platform strategy
Choosing and prioritising social platforms for campaign objectives.
Organic social content
Building non-paid presence and engagement across platforms.
Community management
Engaging and moderating online communities around a campaign.
EU social media compliance
Complying with DSA, political ad transparency rules, and platform policies.
Short-form and visual content
Producing video, graphics, and visual content for campaign use.
Long-form digital content
Blogs, whitepapers, guides, and editorial content for campaign platforms.
Email and SMS
Building, managing, and optimising direct messaging channels.
List building and growth
Strategies for growing high-quality email and SMS subscriber lists.
Email deliverability
Technical and content factors that affect inbox placement.
SMS compliance
GDPR, ePrivacy, and consent requirements for campaign SMS in the EU.
Fundraising email strategies
Writing and sequencing emails that convert readers into donors.
Email and newsletter copy
Writing compelling email content that builds loyalty and drives action.
Website and digital infrastructure
Campaign website strategy, CMS, and digital operations.
Creator and influencer economy
Working with content creators and influencers in campaign contexts.
Influencer strategy for campaigns
Identifying and working with creators to extend campaign reach.
Influencer disclosure and compliance
EU rules on advertising disclosure for political influencer partnerships.
Citizen creator and grassroots content
Enabling and amplifying supporter-created content.
Digital fundraising
Online donor acquisition, retention, and optimisation.
articles in this pillar
Creators Become Political Infrastructure
Creators are no longer a side channel in politics — they’re becoming part of the core system.
Generative Engine Optimisation Is Here
GEO is how easy it is for AI systems to find you, understand you, and confidently quote you.
Policy Comms Goes Employee-Led
Policy comms in 2026 won’t be driven by traditional advocacy tools, but by employee-led advocacy.
What Job Does Your Video Do?
The real shift isn’t doing videos — it’s how video is used and what job it does for the audience.
Writing Is Back
AI is turning us all into clearer, more structured communicators.
Video Content Relevance Is Your Strategy
Campaigns that treat video as a deliverable to hand off at the end keep losing to campaigns that treat it as the strategy itself. Here is the difference, and how to close the gap.