Simple, positive, human comms beats polish and perfection

Field notePractitioner

From Control to Collaboration

Influence is moving away from broad, institutional messaging and toward small, trusted expert communities.

Giovanni Collot·2 min·EU-wide

Field notePractitioner

Only Humans Can Make It Meaningful

What policy audiences respond to now is not volume but interpretation.

Diana Horghidan·2 min·EU-wide

Field notePractitioner

Advocacy Goes Optimistic

In a city filled with fearmongers and anxious public officials, advocates succeed in promoting a message of optimism and positivity to advance change and progressive policies for people and planet.

Eadbhard Pernot·2 min·EU-wide

Field notePractitioner

Simple, Positive, Human Comms Beats Polish and Perfection

We connect with people and with solutions rather than overly complex, anonymous walls of text.

Ana Oliveira·2 min·EU-wide