Campaign narrative
The overarching story a campaign tells across its communications — the human situation, tension, choice and evidence that hold individual messages together into one coherent arc.
Field notePractitioner
Storytelling Is Like a Hammer
Passionate, purposeful storytelling is still under-used in the EU bubble.
Gareth Harding·2 min·EU-wide
Field guidePractitioner
How to Tell Better Stories About Europe Without Slipping Into Spin
Use storytelling to make European issues clearer, more human and more memorable, while keeping the evidence, dignity and democratic purpose intact.
Gareth Harding·8 min·EU-wide