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Strategy

Campaign planning Theory of change Audience segmentation Coalition strategy Communications planning Channel strategy Content calendar and planning Public opinion research Attitude change and persuasion Trust and credibility Targeting strategy Vote share modelling Candidate positioning Stakeholder engagement strategy Legislative timing and windows Inside-outside strategy Opposition research methods Contrast messaging Vulnerability assessment Campaign narrative Story collection and production Hero and protagonist framing Cross-border strategy coordination Strategy for EU institutions Transnational advocacy

Research, Data and Intelligence

Voter modelling and scoring Data acquisition and enrichment Predictive modelling for campaigns Lookalike audience building Survey design and methodology Focus groups and qualitative research Tracking polls and trend analysis Message testing A/B and multivariate testing Conversion rate optimisation Attribution modelling Social listening Press and broadcast monitoring Narrative tracking and analysis Sentiment analysis and NLP Opponent monitoring Paid ad monitoring Intelligence briefings and reporting

Narrative, Messaging and Argumentation

Message house Main message and central claim Emotional rationale Proof points and supporting claims Call to action Message hierarchy across audiences Localisation and adaptation Campaign narrative Issue framing Reframing opponent narratives Values-based framing Metaphor and analogy in political communication Argument structure and logic Using evidence in political communication Rebuttal and inoculation Debate and live argumentation Brand voice and tone of voice Plain language and accessibility Language sensitivity and inclusivity Multilingual voice consistency Short-form story formats Long-form narrative and documentary Data storytelling

Communications and Media

Media relations and pitching Broadcast strategy Editorial relationships and opinion pieces Press releases and statements Media kits and briefing packs Q&A documents and lines to take Media interview preparation Handling hostile interviews On-camera performance Speech structure and construction Rhetorical devices and techniques Delivery coaching Press events and launches Rallies and public events Activation strategy Crisis response and rapid communications Crisis preparation and war-gaming Apology and correction strategy

Digital Channels and Content

Platform strategy Organic social content Community management EU social media compliance Video production for campaigns Graphic design and visual identity Infographics and data visualisation Blog and editorial strategy Whitepapers and policy reports SEO and search content strategy List building and growth Email deliverability SMS compliance Fundraising email strategies Email and newsletter copy Campaign website strategy CMS and content operations Digital security for campaign websites Influencer strategy for campaigns Influencer disclosure and compliance Citizen creator and grassroots content Online donation optimisation Recurring giving programmes Peer-to-peer fundraising

Paid Media and Advertising

Social media advertising Programmatic and display advertising Search advertising Video advertising Out-of-home advertising Broadcast advertising Direct mail Media planning and buying strategy Creative strategy for paid media Ad testing and creative optimisation EU political advertising transparency Targeting compliance under EU law Ad archives and transparency obligations

Fieldwork, Organising and Mobilisation

Door-to-door canvassing Phone banking Relational organising Text banking and peer-to-peer SMS Volunteer recruitment Volunteer training and onboarding Volunteer retention and culture Community mapping and power analysis Working with local leaders Grassroots coalition building Voter registration programmes Get out the vote strategy Polling day operations Field event planning Coalition coordination Logistics and field operations

Policy and Government Affairs

Policy design and development Policy costing and impact assessment Consultation and public engagement Legislative process navigation Amendment strategy Legislative stakeholder mapping EU legislative process Ministerial and official engagement Civil service engagement Working with special advisers Regulatory strategy Regulator engagement Regulatory consultation strategy Think tank engagement strategy Coalition advocacy Evidence-based advocacy EU institutions engagement UN and multilateral bodies International coalition building

Technology, AI and Infrastructure

AI-assisted content production Human review of AI-generated content AI in voter targeting and analytics Synthetic media and deepfakes CRM and voter databases Canvassing and field apps Campaign technology stack Participatory platforms Transparency and accountability tools Accessibility and inclusion technology Legislative monitoring tools Stakeholder mapping tools Public affairs CRM Data integration and pipelines Campaign data governance Cloud infrastructure for campaigns Campaign cybersecurity basics Threat modelling for campaigns Incident response planning

Fundraising, Finance and Commercial Operations

Campaign finance law Financial compliance and reporting Third-party and coordinated spending Major donor fundraising Grassroots and small-dollar fundraising Event fundraising Donor acquisition copy Donor retention and stewardship Major donor communications Campaign budgeting Cashflow management Internal financial reporting Vendor management Contract management Procurement for campaigns

Governance, Ethics and Compliance — EU-First

Regulation (EU) 2024/900 overview Ad labelling and disclosure requirements Targeting restrictions under EU law GDPR and political opinion data Lawful bases and consent in campaigns Data Protection Impact Assessments ePrivacy rules for email and SMS Cookies, tracking, and campaign analytics Cold contact and canvassing rules EU AI Act implications for campaigns Synthetic media disclosure obligations AI governance workflows for campaigns DSA obligations for very large platforms Recommender systems and political content Ad transparency under the DSA European Parliament election rules Cross-border EP campaign compliance European political parties and foundations National campaign rules overview Blackout periods and campaign silence Candidate and party registration Donation limits and prohibited donors Financial disclosure and reporting Public funding of parties and campaigns Broadcast access and political advertising Equal airtime and balance rules Institutional neutrality and government resources EU Transparency Register National lobbying registers Revolving door and cooling-off rules State aid and campaign activities Public procurement for campaign suppliers Campaign ethics codes Disinformation and democratic integrity Foreign interference and safeguarding Compliance framework for campaigns Content approval workflows Compliance training for campaign staff

International Regulation and Comparative Compliance

FEC rules and campaign finance US political advertising rules US data privacy and voter data State-level law variation PPERA and campaign finance UK digital political advertising UK GDPR and political data Canada Elections Act Canadian digital advertising rules PIPEDA and political data Australia New Zealand Emerging democracy frameworks Meta political advertising policy Google political advertising policy X, TikTok and LinkedIn policies

Crisis, Issues, Disinformation and Reputation

Crisis planning and war-gaming Crisis team structure and roles Dark site and content preparation Rapid response war room Real-time monitoring for rapid response Response decision frameworks Disinformation detection Counter-disinformation strategy Prebunking and inoculation Reporting manipulation to platforms and authorities Reputation building strategy Narrative correction and recovery Third-party validation Defamation risk in campaign communications Legal and communications coordination SLAPP suits and strategic litigation

International, Multilingual Campaigning

Cross-border coordination EU-wide campaign design Cultural adaptation Translation and localisation Multilingual content production Language equity and minority languages Diaspora outreach strategy Transnational voter registration Diaspora and minority media UN system advocacy Council of Europe and OSCE Multilateral coalition building Foreign policy messaging Geopolitical risk communications EU foreign policy and CFSP

Training, Operations and Campaign Management

Campaign management and structure Project management for campaigns Decision-making processes Campaign HR and staff management Media interview preparation Debate preparation Public speaking and rhetoric Message discipline training Difficult question handling Spokesperson preparation Internal briefings and morning notes Team alignment and message discipline Remote and distributed team communications Institutional memory After-action reviews Knowledge sharing systems

Measurement, Evaluation and Learning

KPI frameworks for campaigns Goal-setting and benchmarking Reporting and dashboards Coverage analysis Sentiment scoring Share of voice Social media analytics Email and SMS analytics Web and landing page analytics Paid media measurement Canvass data and contact quality Volunteer and organising metrics Field programme evaluation Measuring influence on policy Stakeholder relationship metrics Public affairs reporting to boards Test, learn, and optimise cycles Mid-campaign review and adjustment Post-campaign evaluation

Knowledge library
Narrative, Messaging and Argumentation
Metaphor and analogy in political communication

Metaphor and analogy in political communication

Using figurative language to make complex issues accessible and memorable.

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Where EU compliance topics are covered, both EU-level law and national Member State rules apply. Campaign teams should seek jurisdiction-specific legal advice.

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