Measurement, Evaluation and Learning
NewCampaign KPIs, media, digital, and field measurement, public affairs measurement, and learning frameworks.
Campaign KPIs
Defining and tracking the right metrics for campaign success.
KPI frameworks for campaigns
Building meaningful metric frameworks that link activity to strategic outcomes.
Goal-setting and benchmarking
Setting evidence-based targets and benchmarks for campaign performance.
Reporting and dashboards
Communicating campaign performance to leadership in real time.
Media measurement
Measuring coverage, tone, and impact across traditional media.
Digital measurement
Analytics across social, email, web, and paid media.
Social media analytics
Measuring reach, engagement, and conversion across social platforms.
Email and SMS analytics
Open rates, click rates, and downstream conversion measurement.
Web and landing page analytics
Measuring traffic, behaviour, and conversion on campaign websites.
Paid media measurement
Measuring reach, frequency, and conversion across paid media channels.
Field measurement
Measuring voter contact, volunteer activity, and field programme outcomes.
Canvass data and contact quality
Measuring the quality and outcomes of voter contact programmes.
Volunteer and organising metrics
Tracking volunteer recruitment, retention, and activity levels.
Field programme evaluation
Assessing whether field activities are changing voter behaviour.
Public affairs measurement
Measuring influence and policy outcomes in government affairs.
Measuring influence on policy
Frameworks for assessing public affairs impact beyond activity metrics.
Stakeholder relationship metrics
Assessing the depth and quality of government and stakeholder relationships.
Public affairs reporting to boards
Communicating public affairs outcomes to boards and senior leadership.
Learning and optimisation
Using measurement to continuously improve campaign performance.
Test, learn, and optimise cycles
Building structured learning loops into campaign operations.
Mid-campaign review and adjustment
Structured processes for reviewing and adjusting strategy mid-campaign.
Post-campaign evaluation
Comprehensive evaluation frameworks for capturing learning after a campaign.