Paid Media and Advertising
NewPaid digital advertising, offline advertising, advertising strategy, and ad compliance under EU transparency rules.
Paid digital advertising
Buying and optimising digital advertising across platforms.
Social media advertising
Running paid campaigns across Meta, X, LinkedIn, TikTok and other platforms.
Programmatic and display advertising
Using programmatic buying for reach and retargeting.
Search advertising
Google and Bing search campaigns for campaign and advocacy objectives.
Video advertising
YouTube, connected TV, and streaming pre-roll campaigns.
Offline advertising
Out-of-home, print, and broadcast paid placements.
Out-of-home advertising
Billboards, transit advertising, and public space placements for campaigns.
Broadcast advertising
Television and radio paid placements for political and public affairs campaigns.
Direct mail
Physical mail as a campaign persuasion and mobilisation channel.
Advertising strategy
Planning and integrating paid media within a campaign strategy.
Media planning and buying strategy
Allocating paid media budgets across channels and audiences.
Creative strategy for paid media
Developing ad creative that performs across formats and audiences.
Ad testing and creative optimisation
Systematic testing frameworks for paid media creative.
Ad compliance and transparency
Meeting EU and national requirements for political advertising transparency.
EU political advertising transparency
Requirements of Regulation (EU) 2024/900 for ad labelling and disclosure.
Targeting compliance under EU law
What EU law permits and prohibits in political ad targeting.
Ad archives and transparency obligations
Maintaining records and complying with platform and regulatory ad archive requirements.
articles in this pillar
Getting Ready for the TTPA
From 2026, EU policy comms teams must get comfortable with a new reality for political advertising.
Designing a Paid Digital Campaign Under EU Transparency Rules
How to plan, build, and publish paid digital political advertising that meets the requirements of Regulation (EU) 2024/900 — from targeting decisions to the transparency label.